Digital Marketing Masterclass coming up

The Arkansas Small Business and Technology Development Center is offering its first-ever Digital Marketing Masterclass in April.

Shane Barker, above, will lead the virtual course from California.

Paid subscriptions make this reporting possible

Subscribe if you like, pay if you can

Barker, founder of Clout Consulting LLC, is a digital marketing consultant who specializes in e-commerce, web design and development, social media marketing, lead generation and email marketing. His Marketing Growth Podcast ranks among the top 40 in the business category for Apple podcasts. He also is a contributor for Inc., Forbes, HuffPost and more than 100 other publications.

In addition, he has conducted numerous webinars and learning sessions. After thousands of one-on-one consulting sessions with hundreds of businesses, Barker knows how to help small companies accelerate their online business.

"For many small businesses, digital marketing has become a lifeline that helped them survive during the pandemic," said Barker. "This is a course designed to help small businesses and entrepreneurs navigate the online world and understand how they can leverage digital marketing for their business."

Over four virtual sessions April 19 and 21, the masterclass will equip Arkansas companies to create new opportunities and multiple revenue streams by building on their existing digital marketing plan and online presence.

The masterclass offers eight hours of instruction and hands-on practice. Participants will also receive content calendars, e-books, and other resources and tools. The high-level course is intended for businesses that already have a website and social media and are ready to develop a sustainable digital marketing strategy. Registration fee is $150.

To provide the best online learning environment, ASBTDC is limiting the class to 15 participants and taking applications. Visit asbtdc.org/digital-marketing-masterclass for details or to apply.

For more information, contact Dmitri Scott at dmscott@ualr.edu or call the center's toll-free Infoline, (800) 862-2040.