First Orion, the downtown North Little Rock technology company, recently announced that it was partnering with Arkansas Federal Credit Union to implement INFORM.
What’s INFORM? It is described as a tech “solution that delivers branded calls to subscribers.” Or, more succinctly, if the credit union calls, it won’t say “unknown caller” on your phone, with the hope being you’re more likely to answer.
First Orion said in the announcement, that companies using INFORM, “saw an 11% increase in engagement rate while experiencing a call decline rate decrease of 21% when making outbound calls to its members.”
That’s not bad and the credit union said they were happy to be on board.
“We’re excited to be early adopters of this technology and provide an enhanced relationship for our 150,000 members,” said Rodney Showmar, the president and CEO of the credit union.
[Editor’s note: As a holder of a bank account at the credit union, we’re excited to see how it works.]
Since INFORM was put in place, the credit union said they saw a “surge in answered calls, an increase in calls lasting one minute or more, and a reduction in members rejecting their incoming calls.”
Again, not bad.
First Orion said that INFORM is being used across the country by various companies and that they average six million calls a day.